You need to determine the marketing  opportunity that you want to pursue for your organization. Using the  competitor research you conducted last week, create a proposal for a new  product or service that you, as chief marketing officer, would like to  pursue to generate growth for your organization.  Write a one-page  proposal in concise business writing, outlining three potential  opportunities you would like to pursue. 

This is a ROUGH DRAFT, for instructor’s feedback

Source:https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/hats.html