Marketing Paper

For this paper what you need to do is pick a Fortune 500 company(Tesla) and discuss its positioning and the tactics/actions it uses to get this positioning to “stick” in someone’s mind.  

Length is 6 pages excluding title page, executive summary (on a page by itself), reference list, and any appendices. Follow APA formatting. Do not include a table of contents. 

To clarify what an Executive Summary is, be sure to read this article: (Links to an external site.)

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