For this paper what you need to do is pick a Fortune 500 company(Tesla) and discuss its positioning and the tactics/actions it uses to get this positioning to “stick” in someone’s mind.
Length is 6 pages excluding title page, executive summary (on a page by itself), reference list, and any appendices. Follow APA formatting. Do not include a table of contents.
To clarify what an Executive Summary is, be sure to read this article: