- Select two specific social platforms that you believe the case company should utilize.
- Provide an overview of the strengths and weaknesses of each platform choice and explain why you think they’re a good fit for Costa’s Customs.
- Support each platform choice with observations from the company profile.
- Explain which social media strategy you’d recommend utilizing for each chosen platform (two total).
- Choose from creating diverse content marketing, reaching influencers, and utilizing brand advocates.
- Layout the general details for how you’ll implement those strategies.
- Highlight the connection between strategy and platform.
- Identify a rung from the social technographics ladder that will be targeted for each chosen platform (two total).
- Justify and explain your choices.
