deliverable 3 – Costa’s Customs Social Strategy


  • Select two      specific social platforms that you believe the case company should      utilize.
    • Provide an       overview of the strengths and weaknesses of each platform choice and       explain why you think they’re a good fit for Costa’s Customs.
    • Support each       platform choice with observations from the company profile.
  • Explain which      social media strategy you’d recommend utilizing for each chosen platform      (two total).
    • Choose from       creating diverse content marketing, reaching influencers, and utilizing       brand advocates.
    • Layout the       general details for how you’ll implement those strategies.
    • Highlight the       connection between strategy and platform.
  • Identify a rung      from the social technographics ladder that will be targeted for each      chosen platform (two total).
    • Justify and       explain your choices.

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