Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)