A leading hospitality, real-estate development, and lifestyle company recently announced its plan to expand internationally through the use of strategic partnerships, and specified a new partnership with another company. Research this Web site and provide a response to the following:

  • Discuss how the strategic partnerships that have experience in local markets will help to make international expansion possible.
  • Identify a foreign market that you feel this company should enter next, and explain why it should enter that market and which of the strategies should be used.
  • Explain the challenges from competition in the local market, and how the company might respond strategically to the competition.

NOTES: First, get to know the company.  You must write about this company, NOT one of your own choice.  On the left hand side, you will see three dashes.  Click on them and you will get an expansion of the menu.  It’s important to look at the “about SBE” tab.  The partners will be listed there.  As for the foreign country that you choose, make sure it is a realistic country where SBE can open business.  For example, Paris-France, or Dublin-Ireland.  There should a quick paragraph explaining your country/city of choice, and then details about the competition within that area.  This is why you will probably have more than 5 sources for this assignment.

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