Read “End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service” at the end of Chapter 1 in the textbook, and answer the following questions.
- Why did Nationwide need an enterprise-wide data warehouse?
- How did integrated data drive the business value?
- What forms of analytics are employed at Nationwide?
- With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?